Sustainability in Action: Learning through ‘Phygital’ Gaming
Today, with sustainability awareness increasing yet action declining, people engagement is crucial. Ant International, in collaboration with The Next Practice, recently showcased a powerful example of how brands can bridge this gap at SFF2024 (Singapore Fintech Festival) through an immersive augmented reality (AR) travel experience. This case study highlights the journey's impact on sustainability engagement and how brands can leverage similar initiatives to inspire action.
A Journey of Eco-Conscious Tourism
Participants in the AR experience were invited to choose avatars and embark on a digital travel journey through Sumbawa, Indonesia, engaging in activities such as whale shark conservation and learning about ecosystem preservation. This interactive approach highlighted how eco-tourism fosters environmental awareness while promoting the protection of local ecosystems.
Empowering Local Enterprises
One of the key aspects of the AR experience was its focus on the essential role of micro, small, and medium enterprises (MSMEs) in sustainability. By showcasing eco-friendly MSMEs, the experience demonstrated how these enterprises contribute to social and economic development while maintaining sustainable practices. This immersive experience emphasized that sustainability goes beyond environmental benefits, driving positive change within communities.
KeyTakeaways for Brands
- Phygital Immersive Experience Captures Attention: Brands that integrate physical and digital interactions in engaging, participatory formats can effectively capture audience interest.
- Highlighting Local Impact Resonates: Emphasizing the role of MSMEs and community-driven efforts can showcase the broader implications of sustainability, making it relatable and actionable.
- Digital Solutions as Enablers: Demonstrating the use of digital tools like mobile payments and green financing in real-world applications underscores their practicality and effectiveness in supporting sustainable initiatives.
Digital Innovations for Sustainable Growth
The experience further illustrated how digital tools can be catalysts for sustainable travel. Integrating mobile payments and digital operating systems, the journey demonstrated the potential of technology to support MSMEs and enhance eco-tourism. These tools empower businesses to operate efficiently while supporting broader sustainability efforts, showcasing that digital innovation can go hand-in-hand with environmental consciousness.
Gamified Learning for Sustainability Awareness
What set this experience apart was the integration of gamified elements that educated participants on the importance of sustainable travel and supporting local MSMEs. Participants learned firsthand how their choices, such as using digital payments or opting for green loans, could lead to significant social and economic impacts. This type of engagement revealed that people are inclined toward activities that make an evident positive difference, whether through volunteering, donations, or financial solutions that fund renewable energy and conservation projects.
By integrating digital innovation, interactive learning, and real-world impact, brands can inspire participants to become active supporters of sustainability. Through thoughtful design and strategic partnerships, brands can create memorable experiences that not only inform but also inspire collective action for a sustainable future.