Ideas that
move people
Client Partners
We are a team dedicated to unlocking the potential energy that exists at the intersection of Purpose, Analytics, and Human Creativity. We do this by activating the growth triple play
Meaningfully articulate and activate a brand’s reason for being that can create shared value for all stakeholders
Purposefully leverage data signals to provide insight for marketing, customer engagement and product & service innovation
We believe in the power of humans + technology to come up with breakthrough solutions. When other people are satisfied with best practices, we believe in the relentless pursuit of what’s next
What's Next in Marketing: Brand Generosity-The New Catalyst for Sustainability
Chris Foster, CEO of The Next Practice, introduces how Brand Generosity is reshaping the way businesses approach sustainability and growth by shifting their focus from what they can sell to what they can contribute.
Sustainability Face-off: Amazon, Alibaba, Tencent Analyzed
A sustainability performance assessment of global leaders within the e-commerce sector. This in-depth analysis uncovers the intricate balance of financial growth and sustainability efforts of the e-commerce sector while providing insights for other sectors striving to enhance their sustainability reporting and stakeholder engagement.
Marketing’s Great Transition: From Traditional Marketing to Sustainability Marketing
Sustainability marketing is not just a strategy but a comprehensive reflection of a company’s dedication to sustainability at all operational levels. Let's discuss the essence of sustainability marketing, its fundamental differences from traditional marketing practices and its importance in today’s business landscape.
Our Clients
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